E-books: Doom or Opportunity?
As electronic devices proliferate, printers worry (perhaps prematurely) about the demise of their craft. But proactive printers are finding ways to leverage these electronic newcomers.
The Move Toward Electronic Versions
In the magazine world, Romano notes that many publishers are prodding readers toward the electronic versions of their publications in order to reduce print runs.
"What the magazines have to do is more introspective, research-oriented, opinion-oriented materials," he says. "But even there, why do I need print?
- People:
- Frank Romano
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