E-books: Doom or Opportunity?
As electronic devices proliferate, printers worry (perhaps prematurely) about the demise of their craft. But proactive printers are finding ways to leverage these electronic newcomers.
Bruce Jensen, group vice president of sales for Transcontinental's Magazine, Book and Catalog Group, questions whether the electronic device is poised to be a threat, especially at the elementary grade level. He notes that, given most states' current inability to embark on printed textbook purchasing initiatives, a mass migration to digital alternatives isn't in the offing.
- People:
- Frank Romano
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