In-plants Face New Strategic Realities
As corporate comptrollers sharpen their scrutiny, in-plants turn to insourcing, marketing and ancillary services. Still, many hardships remain for in-plants. Here’s a candid look.
The in-plant publishes a quarterly newsletter to all in-house clients featuring its own employees, technical tips about print design or mail regulation compatibility, and featuring the successful case study of a demanding job for a client.
The in-plant uses regular client surveys to gauge the effectiveness of its communications and overall customer service. Third parties do all of these surveys; some are done by graduate students in the college’s marketing or MBA programs and others by consultants.
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