In-plants Face New Strategic Realities
As corporate comptrollers sharpen their scrutiny, in-plants turn to insourcing, marketing and ancillary services. Still, many hardships remain for in-plants. Here’s a candid look.
Successful In-plant Marketing Tactics
Thriving in-plants employ formal, ongoing marketing efforts to stay in touch with and in front of their clients. Here are some classic marketing examples.
One in-plant has two annual open houses to show appreciation for all its clients (one for the in-house group and a second on a different day for their outside clients). A quarterly open house tour is held specifically for new employees of in-house customers to show them the full breadth of capabilities.
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