Marketing Ideas on a Shoestring Budget
We asked 10 managers how they market their in-plants—without a marketing budget. They offered some excellent ideas.
Stress Your Savings
Michael Greetan: Our team is continually looking for new ways to show our customers the extra value we provide to them. Historically we have always provided our customers with less expensive print options. Lately we have been tracking these savings and reporting them back to our customers. We also let the customers "own" those savings and report them in their own budgets. The response from our customers has been very positive. In our current economic environment, our customers want and need to know what we are doing to lower their overall costs while still providing the highest level of both quality and customer service.
- People:
- Charlotte Holden
- Richard Beto
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