Marketing Ideas on a Shoestring Budget

Lori Fuller: Every year we do a planner/calendar that we offer as a give-away to our clients. We are able to showcase our designers and the digital press. These planners are highly anticipated, and with budgets tight they are also appreciated. It's one way we can stay visible to our top customers.

Tammy Golden: As part of our Green Program, we use scrap paper to make giveaways for our customers. We make note cards using photographs of Tennessee images such as the Capitol. We also print scratch pads with recycling tips that always include our name and contact information. We offer to give them to our customers to use when they have meetings and seminars, which helps to get our information out to those state employees we don't usually see.