Marketing Ideas on a Shoestring Budget
We asked 10 managers how they market their in-plants—without a marketing budget. They offered some excellent ideas.
Sherri Isbell: Notepads or bookmarks on scrap paper or printed on the edge of press sheets can turn waste into marketing gold. Our notepads have always been a big hit, but recently we started producing notepads with a message on the first sheet advertising new services, employees or events. Some of our latest notepads use the first page to educate customers about QR codes with a QR coupon. We are also using this space to tout our In-Print Best of Show award.
- People:
- Charlotte Holden
- Richard Beto
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