Marketing Ideas on a Shoestring Budget

Holden: HISD Printing Services (PS1) does not have right-of-first-refusal or any other method to ensure the HISD departments and schools use the department. PS1 must get work by marketing the services and being competitive in cost, quality and turnaround time. We try to market once a month. We produce hanging calendars with information about our department, and tips and techniques each year. This is very popular with our clients. Of course, we have the standard brochures, note pads and other sales items needed for marketing. We send out flyers promoting specials on the months we do not have other things going out.