Marketing Ideas on a Shoestring Budget
We asked 10 managers how they market their in-plants—without a marketing budget. They offered some excellent ideas.
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Glenda Miley: I am just implementing a marketing plan called "Did You Know..." We hear everyday "I didn't know you did that," so we have made several cards with different services on them. When a customer gets a job done, we place a card in their order that is a different service than what they had done. Sometimes it is to enhance what they had done, like say we printed their brochure and folded it, but we could have designed it, too, so we might put a card in there about our design capabilities. Or if we printed envelopes, we might put a card in there about our ability to also print address information on the envelope at the same time it's getting printed.
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- People:
- Charlotte Holden
- Richard Beto
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