Marketing Ideas on a Shoestring Budget

Lure Them With Food

Steve Howe: Over that past few years we have tried many different approaches to market the in-plant for the City of Cincinnati. Our best promotion has been our open house. At the last open house that we did about a year ago we had more than 400 employees attend. I even had some of our suppliers involved to support the event. All of the food, drinks and decorations were done by the staff with no cost to the department. During the event we had karaoke, with different festival type of games to be played for fun. Employees remember our open house for months. We still have employees come in with jobs and comment on the outstanding job we did at the open house.