Marketing Ideas on a Shoestring Budget
We asked 10 managers how they market their in-plants—without a marketing budget. They offered some excellent ideas.
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Kalstein: We use electric carts to deliver the mail and finished print jobs on campus. We have outfitted the sides of these carts with brackets that hold vertical and horizontal posters. We sell the space in these brackets to various departments on campus: Athletics, Theatre, Music, OneCard to name a few. They advertise events and offers here. It has kept our wide-format machine busier than normal and helped sell other posters to the campus.
- People:
- Charlotte Holden
- Richard Beto
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