Marketing Ideas on a Shoestring Budget

Working with Students

Kalstein: We handle class projects for students. This has been very valuable, especially for our design classes. The quantities are small, and are usually run on our HP Indigo digital press. We help the student with file troubleshooting, paper selection, content management and other aspects of their project. The projects range from brochures and posters to magazines. Last year one of our student magazines won two silver awards in the local PIA competition. This exercise does not necessarily bring in much more revenue, per se, but does help our case in pointing out the value of the in-plant to students and the impact we have on their educational experience.