Marketing Ideas on a Shoestring Budget

Competing with E-communications

Rotert: As our customers are experiencing overcrowded e-mail in-boxes and tracking the low opening percentage of online newsletters, printing is increasing. We will soon start sending out postcards and fliers with short messages on print sustainability and effectiveness. Even more importantly, we need to educate [customers] on using print to drive action to the Web. Our marketing efforts will stress how to use traditional print, personalized digital print and Web together for the most effective results.