Marketing Ideas on a Shoestring Budget

Charlotte Holden: Last year, we sent a "Welcome to HISD" package to all new school principals and department heads that included 50 standard HISD business cards, five personalized note pads (25 sheets per pad), 10 HISD thank you cards, and a few specialty items that we thought would help them with some of their printing needs to start work. Along with these items, the assigned customer service representative sent along a personal note with their business card and a 10-percent-off business stationery printing coupon. We received excellent feedback and we are doing it again this year.