Marketing Ideas on a Shoestring Budget
We asked 10 managers how they market their in-plants—without a marketing budget. They offered some excellent ideas.
Hold Contests
Holden: I have a full-time sales person and three customer service representatives who are assigned clients to support. It is these folks’ jobs to make sure their clients are personally taken care in the department and to market to their clients. We have contests with the sales and customer service representatives as to who has the highest quarterly sales and has promoted the department the most. The winners get recognition and a chance to offer one of their clients a special deal. This seems to keep the energy up in the department.
- People:
- Charlotte Holden
- Richard Beto
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