Marketing Ideas on a Shoestring Budget

Michael T. Kalstein: We have a listserv of department heads to whom we regularly send out information on a variety of subjects. Some are strictly informational in regard to deadlines, postal rate increases and the like. Others are promotional in informing them of new services, products or equipment available in the printing and mail facilities. This has generated significant work for our areas in these slow times and kept our operations in the forefront when departments are considering doing print or mail projects.