Marketing Ideas on a Shoestring Budget
We asked 10 managers how they market their in-plants—without a marketing budget. They offered some excellent ideas.
Keep Customers Informed
Golden: We distribute an online newsletter and use it as an opportunity to market all of our products. We always include a "Featured Customer" and let them provide a quote. Not only is it great to have a customer endorsement, but the newsletter often gets distributed from the top to the bottom of their agency because of their recognition.
- People:
- Charlotte Holden
- Richard Beto
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