Marketing Ideas on a Shoestring Budget
We asked 10 managers how they market their in-plants—without a marketing budget. They offered some excellent ideas.
Isbell: Meeting with customers and providing tours is one of the most effective and economical ways to market and build customer relationships. This quality time with customers allows them to not only discover more about our organization, but it also allows us to find out more about the customer's needs.
- People:
- Charlotte Holden
- Richard Beto
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