Marketing Ideas on a Shoestring Budget

A raffle is a great way to gather information on potential customers by having them fill out their name, department, title and contact information. (For a few of the events there were two questions about the environmental impact of printing and the answers were posted on our Web site.) With new contact information we could update our customer list. A thank-you note or e-mail was sent to everyone who entered, along with any other information they requested. This face-to-face exposure is vital since our facility is located off campus.