Marketing Ideas on a Shoestring Budget

Our solution was to be involved in as many campus events as possible with a physical presence. The university is filled with various fairs on campus, and we asked to set up a table display with samples of our products and services. At exhibits for health fairs and environmental fairs, our materials reflected a theme of sustainable printing for a healthy environment. For a University Human Resources training conference, I presented a session on "Effective Marketing in Today's Economy," and we had a display table set up. We have also conducted a brown-bag lunch on campus with a presentation on "Maximizing Your Printing Budget During Tight Times Without Sacrificing Quality."