Marketing Ideas on a Shoestring Budget

Howe: To show our value, we take their job and get estimates from the outside and compare them to ours. Then they can show their supervisor the savings and it makes them look good.

Personal Contact

Joanne Rotert: Due to state funding cuts, our university president came out with a statement outlining 14 areas where employees should reduce spending. These included marketing and advertising as well as printing/reproduction costs. The immediate impact for Printing Services was a decline in business because departments were afraid to print even the most basic forms, let alone direct mail or newsletters. At a time when we needed to get the word out about how print is the most cost effective means of communicating, we were advised not to send out any promotional mailings.