Marketing Ideas on a Shoestring Budget
We asked 10 managers how they market their in-plants—without a marketing budget. They offered some excellent ideas.
Go After New Employees Early
Richard Beto: We provide writing pads to HR, and each new employee attending employee orientation gets one. Each pad has a post-it note on it from me, welcoming them. What better place to make a positive impression than new employee orientation? About 1,700 new employees join UT each year. So I must assume 1,700 of my customers are leaving UT. We had better be finding new ones if the old ones are leaving.
- People:
- Charlotte Holden
- Richard Beto
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