Fry Communications Secures Augmented Reality Partner

Publishers of shopping guides particularly benefit from the “Buy Now” feature. By making content shoppable with the addition of a single button, publishers make their page a point of sale for extra revenue for the advertiser or featured product.

Fry is offering these services through Layar, which it termed the world’s largest Augmented Reality and interactive print platform. Layar provides a comprehensive product offering of AR content creation and delivery services to meet a variety of publisher needs and price points.