Fry Communications Secures Augmented Reality Partner

MECHANICSBURG, PA—Fry Communications is bringing another smart innovation to publishers and marketers by offering Augmented Reality (AR) services through Layar.

By integrating AR, publishers are able to bring interactivity to the printed page through the reader’s smartphone, allowing traditional magazine pages to include content for videos, social media and e-commerce. This extra layer of content increases engagement with readers, enlarges the reach of the publisher through the social media feeds, and provides a way for publishers to generate revenue by selling feature-rich ads with amazing direct lead generation capabilities.