API-Marketing Successfully Rebrands Business

To change these old perceptions, the company went through a year-long campaign to retire the company name and iconic mascot “Prince Perfect” and rebrand itself as API-Marketing. Ultimately API-Marketing wanted to educate clients and prospects about its cross-media marketing capabilities.

Results
A multi-phase, cross-media campaign clearly communicated to the business community the change in company name while demonstrating its marketing capabilities.

Engaged local community with approximately 1,200 Facebook likes recorded on mascot Prince Perfect’s page.
As part of a non-profit banner giveaway, 1,200 direct mail pieces were mailed followed by 900 reminder e-mails. Over 56 percent of recipients visited their Personalized URL and completed a nomination form.
Through social media sharing and other media channels, over 2,100 people visited the landing page for the non-profit banner giveaway and made a nomination.

As a result of this campaign API-Marketing also saw an increase in its wide-format sales and increased its business with several clients.