API-Marketing Successfully Rebrands Business - PODi Case Study

Vertical Market: Print and Marketing Services
Business Application: Direct Marketing/Lead Generation & Loyalty

Business Objectives
API-Marketing, formerly known as Auburn Printers & Integrated Marketing, has long been a leader in commercial offset and digital printing. As Auburn Printers it had offered additional marketing services such as Personalized URLs, variable data, mailing, and desktop and mobile Web services for several years. But in the business community it was still viewed as “the printer.” Plus having “Auburn” in the company name gave customers the perception that it was just a local printer for the Auburn, CA area.