Graph Expo: 'Heavy Iron'Comes Up Light
Even the five-color Heidelberg SM 52 Anicolor was just one component in the workflow presentation of a cross-media promotion Heidelberg developed for a fictional clothing store called belle&beau. The marketing services campaign included a custom Prinect online storefront, short-run brochures printed on the SM 52 Anicolor, letters and catalogs with variable data output using a Heidelberg-branded Linoprint C901 color digital press, and in-store posters and displays produced on an EFI Rastek H652 UV flatbed inkjet printer. Prinect Color Toolbox ensured color matching across the three output platforms.
Mark Michelson now serves as Editor Emeritus of Printing Impressions. Named Editor-in-Chief in 1985, he is an award-winning journalist and member of several industry honor societies. Reader feedback is always encouraged. Email mmichelson@napco.com