On Demand Conference’s Marketing Keynote Panel to Offer Insights on Industry Trends and Marketing Priorities

NEWTON, MA—February 19, 2008 -- Questex Media Group’s On Demand Conference & Exposition (ondemandexpo.com), the preeminent event for commercial printers, publishers, and in-plant printing professionals, will present a marketing focused keynote panel titled “The Changing Media Mix: A Marketing Perspective” on Wednesday, March 5 at 11:10 a.m. Senior executives from InfoTrends, the CMO Council and the Direct Marketing Association will discuss critical industry trends and priorities of marketing executives. The On Demand Conference & Exposition will take place at the Boston Convention & Exhibition Center from March 4-6, with tutorials on Monday, March 3, 2008.

This keynote panel is designed to provide first-hand insights from leading marketing experts including Donovan Neale-May, Executive Director of the CMO Council and Ramesh Ratan, Executive Vice President and COO for the Direct Marketing Association. Barb Pellow, Group Leader, InfoTrends will moderate the discussion. Attendees will gain perspective on how to adjust their business models and deliver value-added services to support the highest growth application segment - marketing communications and direct mail.

“The combination of affordable color and multi-channel campaign marketing solutions along with integrated marketing dashboards is helping the savvy print service provider transform into a more profitable marketing services provider (MSP),” commented Pellow.

According to the CMO Council’s Annual Marketing Outlook report of Chief Marketing Officers, the majority of marketers noted that their top goals are to qualify and measure the value of marketing programs and investments, improve the efficiency and effectiveness of the marketing organization and grow customer knowledge, insight, and dialogue.

“The pressure to deliver ROI has given rise to a new breed of CMOs that is more focused on measurable performance and business results,” stated Donovan Neale-May, Executive Director of the CMO Council.

“After enjoying free rein to spend money, build brands, and gain awareness in the latter half of the 1990s, marketers today face far greater demands for accountability and proven return on investment from the board room, the CEO, and their peers in other departments,” commented Ramesh Ratan, Executive Vice President and COO for the Direct Marketing Association.

For additional details on the keynote presentations, go to: www.ondemandexpo.com/ondemandexpo2007/v42/index.cvn?id=10167

For more information about the ON DEMAND Conference & Exposition, or to register, visit www.ondemandexpo.com or call 888-824-3004.

Keynote sessions are open to all ON DEMAND Conference & Exposition attendees. For additional information, please visit www.ondemandexpo.com .

For information on exhibit and sponsorship opportunities, contact Leo Squatrito at 617.219.8378 or lsquatrito@questex.com.

On Demand Conference & Exposition
The On Demand Conference & Expo is the world’s leading digital printing conference and exposition, encompassing all the technologies used to create, manage, personalize, print and deliver content. It’s about more than print on demand technology, management and strategy; it’s insight into the future of the printing industry by experts who have been at the forefront of the printing business for many years.

About InfoTrends
InfoTrends, a Questex Company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. InfoTrends provides research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses.

About Questex Media Group, Inc.
Questex Media Group, Inc. is a global, diversified business-to-business integrated media and information provider, headquartered in Newton, MA. Questex serves multiple industries including technology, beauty, spa, travel, hospitality, leisure, home entertainment, industrial and service industries through a range of well-established, market-leading publications, events, interactive media, research, information and integrated marketing services. The company’s media properties include over 100 print and digital media publications, 45 conferences, tradeshows and events, as well as a range of research, data and information products. The company’s businesses are managed through operating companies including Questex Media Group; InfoTrends, Inc., Imaging Networks and; McLean Events International, Ltd, a world-leading producer of appointment-based events. The company’s combined operations include more than 400 employees in offices throughout North America, South America, Asia and Europe.

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