On Demand Conference’s Marketing Keynote Panel to Offer Insights on Industry Trends and Marketing Priorities

“The pressure to deliver ROI has given rise to a new breed of CMOs that is more focused on measurable performance and business results,” stated Donovan Neale-May, Executive Director of the CMO Council.

“After enjoying free rein to spend money, build brands, and gain awareness in the latter half of the 1990s, marketers today face far greater demands for accountability and proven return on investment from the board room, the CEO, and their peers in other departments,” commented Ramesh Ratan, Executive Vice President and COO for the Direct Marketing Association.