Presstek DI Presses Facilitate Differentiated Services and Development of New Profit Centers for Mail Industry

With increased industry competition and the opportunity for new revenue streams, a variety of direct mail and marketing agencies have started to bring print services in-house to become single source suppliers – enhancing customer satisfaction and loyalty and yielding business growth.

Mail houses are looking for ways to differentiate their services, and this has created a new opportunity for easy-to-use DI presses, which offer high-quality, cost-effective and environmentally friendly offset printing. DI presses are highly automated, reducing both the skill level and the amount of labor required for press operators.