Rush Jobs: 
The New Reality

The punishment business

Also, a rush charge can feel like a punitive measure for our customers. "Well, shouldn't it be?!" shout some production folks. Getting in the punishment business with your customers is simply not advisable, especially in these times of reduced printing demand. As noted earlier, there are plenty of hungry commercial printers with idle presses and employees these days; they would be very willing to take this work on.