Rush Jobs: 
The New Reality

Is It Just Poor Planning?

I don't believe that rush work is always the result of poor planning by the customer. What I do believe is that the latest information is the most accurate information. And who wants to print information that is inaccurate? Often, decisions can't be made until late in the game. This means our time to produce a printed piece is sliced down to nothing. But it is either that or don't print it at all. Personally I'll take the rush work (since I can't retire yet).