Rush Jobs: 
The New Reality

To be sure, this sort of situation is a rare occurrence. Most of the time, if we communicate very clearly our proof turnaround needs with our customers, we get excellent cooperation. After all, they want their deadline met as much as (and probably more than) we do.

Most of our customers avoid this problem by having their copy approved early in the design process. They have learned long ago not to put a boss in the position of editing a hot proof "this instant" or missing a deadline.