Transpromo: Beyond the Buzzword

Following the Transpromo Path

The software (and the hardware) for this type of very high-level, high-return transpromo program already exists and has been successfully implemented worldwide for almost a decade. If you are just starting down this road, however, it’s important to seek out software that serves as a platform that can accept data in any type of format and produce any type of output. It must provide enough flexibility to create a range of targeted, relevant marketing messages, including graphics. And it’s critical that it is user-friendly and flexible enough so that business users across the enterprise can generate these targeted messages.