Transpromo: Beyond the Buzzword

Bringing all these resources together with the right technology allows the marketer to create business rules that enable them to send an offer for sporting equipment only to those customers who regularly buy sporting equipment. More specifically, marketers can offer ski equipment only to those who have purchased winter sports gear within the last two years. Companies can go even further with promotional creativity and relevance by sending out the offer in time for holiday shopping—and only to customers who pay their bills on time.