Transpromo: Beyond the Buzzword

Transpromo proponents claim that customers will not only open, but also read their invoices and statements, so accompanying items have a better chance of being noticed. But going from transactional to transpromo successfully requires well-defined criteria.

Making Transpromo Pay

The simplest type of transpromo application might involve integrating various marketing messages into a regular monthly invoice or printing them directly on the statement. Most of us get dozens of these every month—offers for limited-edition coins packaged with the gasoline credit card bill, or the promise of low mortgage rates printed on the checking account statement.