Transpromo: Beyond the Buzzword

Perhaps it is the increasing awareness of the powerful potential of transpromo—if and when it’s done effectively. But that’s a very important “if.” Before implementing a transpromo initiative, it’s important to consider several things.

Moving Beyond Spam

First, take a look at both spam and junk mail. What do they have in common? Both are defined as unsolicited messages that often are irrelevant to the recipient. Can we turn this around and say that requested information, which is relevant to the recipient, is in a different and better class all together? This is exactly what transpromo aspires to deliver—targeted, promotional messaging that recipients want and that reflect their tastes and interests. And this is how transpromo can be used most effectively, translating invested time and money into sales that boost the company’s bottom line.