Transpromo: Beyond the Buzzword

You may already know that transpromo means combining an organization’s regular transactional documents, such as monthly invoices or quarterly statements, with promotional messages. For years some credit card companies have been adding products and services to the white space of monthly statements. Telephone and utility companies print messages directly on bills for “bundled services” or tips on energy savings directly on their customers’ monthly bills. The software and printing technology to produce these items is readily available and has been for a long time. So, if transpromo is nothing new, what is all the buzz about?