Transpromo: Beyond the Buzzword
An effective transpromo program is sophisticated, closely targeted and challenging to implement—but not as complicated as it might seem.
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Sending customers relevant, effective communications, with a high level of personalization, shows you understand their needs and are working hard to serve them. If you have the right data, you have the ability to implement a powerful transpromo program. Select the one that works best for your business model today and lay the foundation for more targeted offers in the future. IPG
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- Companies:
- Exstream Software
Scott M. Draeger
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