Transpromo: Beyond the Buzzword

Transpromo is not limited to print, however. Marketers can create online or interactive applications as well, with the right technology. Nevertheless, with each round of outreach and response—or no response—the organization learns more about the customer for follow-up and subsequent promotions.

Today’s digital printers can produce both black-and-white and photographic-quality color images almost instantaneously and more economically than ever before. Additionally, every page can contain different text and images. It’s best to choose software that allows you to insert customized, full-color graphics like charts and graphs based on each customer’s individual information that can be composed on the fly, in full color, and then output to any medium. The identical images developed for print should also have the opportunity to be delivered through e-mail.