Transpromo: Beyond the Buzzword
An effective transpromo program is sophisticated, closely targeted and challenging to implement—but not as complicated as it might seem.
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For example, an initial mailing might ask if a bank customer is interested in receiving more information about credit cards or other bank services. A “yes” answer can automatically generate the second mailing with a form to fill out or direct the customer to the appropriate page at the bank’s Web site.
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- Companies:
- Exstream Software
Scott M. Draeger
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