Transpromo: Beyond the Buzzword

Furthermore, the solution must be able to automatically prioritize these targeted messages by user-driven rules to ensure the best messages are included in the available white space of the communication.

Another key feature you will want to look for is the ability to store whether or not a customer responded in a database. This not only allows for that all-important capability of measuring the effectiveness of the transpromo campaign, but also makes it possible for responses (or lack thereof) to messages to become the trigger for subsequent messages.