Transpromo: Beyond the Buzzword
An effective transpromo program is sophisticated, closely targeted and challenging to implement—but not as complicated as it might seem.
“TRANSPROMO” IS one of the hottest buzzwords in the business world at the moment, and it’s a safe bet that we’ll be hearing even more about it in the coming months. The term stands for “transactional promotion,” and although the concept has received a lot of attention lately, it really isn’t a new idea—just a new catchphrase.
- Companies:
- Exstream Software
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