Amway-Be Competitive Or Close Down

"In the beginning, everybody thought they were nutso," says King, with a chuckle. "They would drive somewhere to meet 150 people for a demonstration and three people would show up, but they were committed to their idea and they stuck with it."

DeVos and Van Andel worked tirelessly to build a fully integrated direct sales business powered by the "can do" spirit of its employees. Their commitment and enthusiasm rubbed off on King, who was working his way through college as a third shift skid loader at Amway, and he decided to make the company his home.