Allstate - In Good Hands

By using a direct chargeback, each customer and the corporation as a whole will better understand a print project's total impact—rather than just the creative and printing costs.

"We're going to add the paper costs, the shipping costs—all those types of figures in there," says Tierney. "I think it's going to be an eye-opener for our corporation to give them more information on what printing expenses are to the total organization. Direct chargeback is going to have a big impact, and it's just one part of remaining successful."