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Tierney also plans to expand the sales team with a commercial print sales representative. He has submitted the necessary paperwork to hire a salesperson on a compensation basis with an incentive commission.

"We know we need a focused marketing effort because...we have operations backgrounds; we're not sales and marketing people," he explains. "The offset sales business is relationship-oriented. If the chemistry, the delivery and the quality are good, a print buyer is less motivated by price than by how comfortable he or she is with the salesperson."