Shop Swaps Outsourcing for Insourcing

In 2010, though, Pritchard had a conversation with a friend about the Ilumina, and it peaked his interest. So, he took a two-hour drive south to Carnegie Mellon University with some files in hand to see that university’s Ilumina and test it out himself.

“We ran envelopes. We ran letterhead. We ran business cards,” Pritchard remarks. “I was pretty impressed with it. It was a go from there.”