All Digital, All The Time

One important lesson to learn, though, says Pothier, is that while it's often wise to purchase an offset press, large digital equipment should never be bought outright.

"I don't ever buy digital equipment because it becomes obsolete too quickly," he explains.

When the time comes to decide whether or not to guide an in-plant from an offset workflow to an almost all-digital workflow, Pothier says there are a few simple rules to keep in mind.