All Digital, All The Time

"Because the commercial market has lowered its digital prices, we've lowered ours, and now the [prices of digital and offset] are very close," he says.

A positive response to the in-plant's efforts was almost immediate.

"We've saved money. There's a quicker turnaround time. With print-on-demand they can do updates more often," he says. "This has certainly raised our visibility."