From Low Performer to Best in Class

Spreading the Word

Getting that work through the door was the result of the shop's continuing marketing efforts. Email blasts to customers go out regularly from the shop's seven digital project specialists, while the mail center delivers flyers to school and department secretaries. Most effective, though, are face-to-face meetings. Each project specialist is responsible for a share of the 143 schools and 75-100 departments in the district, and prepares scheduled meetings with them to present the in-plant's capabilities and to discuss the customers' upcoming requirements.